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Tarun Tahiliani x Obeetee, Proud to be Indian collection launch




Hey everyone!

India is the worlds largest manufacturer of carpets and Obeetee carpets is one of pioneers of hand woven rugs in the country. To take the incredible indian craft and quintessential indian designs to the world they have collaborated with the countries most exciting designers to bring a spectacular collection of hand knotted carpets. 

I had the pleasure to attend the launch of the first of the four designer collections, Tarun Tahiliani x Obeetee, in the beautiful Bikaner House in New Delhi and was completely awe struck by the simplicity of the collection. 

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About Obeetee- Founded in 1920 the company has grown to 650 permanent employees and engages over 20000 independent artisans for weaving and processing. It is the leading producer of hand knotted, hand tuffed and flat woven carpets in India, holds the worlds first wool mark license for hand knotted carpets and the recipient of many national and international awards. Obeetee care’s for the extended families of its workers and is committed to becoming more and more environment friendly. They strive to bring the best quality products to their customer with focus on innovation while preserving the old indigenous crafts and designs of India. 

Tarun Tahiliani X Obeetee- Celebrated Indian couture designer Tarun Tahiliani is known for his focus on indian embroidery like chikankari in his collections and there is great synthesis between his work and Obeetee. Together they have come with a collection that is a nod to India’s glorious heritage and her vibrant present. The framework of the collection is based upon three distinct design structures- The Antique Frames Collection, The Chikankari collection and The Abstract Art Collection and thus making it truly global but with an Indian soul. There are many firsts in this collection like for the first time fine Zari threads have been woven into rugs, classic indian motifs like Kairi booties and stylized floral patterns like lotus and rose have been extensively used to add significant detail and lusture. The carpets are produced in as natural surroundings as possible and are very close to sustainability, one rug taking almost a year to produce these masterpieces are no less than a timeless treasure. 

There are plans to take these limited edition collections, rightly being called the ‘proud to be indian collection’ all over the globe beginning with New York, USA in February. 

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I was completely smitten by the muted colours and details in the carpets, they celebrate modern India in its truest form that is moving with all the technological and other advancements with the rest of the world but very conscious and proud of its rich culture, design and craft and very confidently wears the #proudtobeindian.  

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And finally here is my outfit for the event, my version of a suited look, effortless and relaxed.  You know i love checks and leopard print and these two pieces here the woven trousers ( super warm) and the loafers ( super comfy) i am totally obsessed with, very practical and very chic.

Get the look



Thank you for stopping by, see you in my next one.

Love 
Chichi

9 comments

  1. Such beautiful textile inspiration! Love those rugs. New follower on Bloglovin :)
    xo Annie
    New England Romance

    ReplyDelete
  2. Tarun Tahiliani and Obeetee did a great job! Amazing rugs and I am a bit biased, because I looove rugs! I think it was great to be present at the launching! Loved your outfit, the shoes are so sweet and you look really amazing! Hope you have a very nice weekend!
    DenisesPlanet.com

    ReplyDelete
  3. So beautiful!

    www.evdaily.blogspot.com

    ReplyDelete
  4. These are absolutely amazing. Our next door neighbors are from India .. and all of the rugs in their house came from India. They're so beautiful I almost hate to walk on them. Thanks so much for sharing!

    ReplyDelete
  5. The prints are wonderful and love the outfit you were wearing :D

    ReplyDelete
  6. Such beautiful textile inspiration! Love your outfit too!
    http://www.stylequest.se/

    ReplyDelete
  7. These carpets look absolutely regal! Love this post
    Xoxo

    ReplyDelete
  8. Those carpets look so beautiful! Lovely post, I've never thought about it this way. Great read, thanks for sharing!

    Cheers, Eliza | www.fashion-confession.com

    ReplyDelete

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